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EXHIBITOR PROFILE | BIANCA LORENNE

For this New Plymouth based fine linens company, business is a family affair.
We talk with Alison, from Bianca Lorenne.
SH+O: What is the quick pitch that defines your business?

BIANCA LORENNE: Bianca Lorenne is a New Plymouth based family company celebrating 10 years in business this year. We design, manufacture and wholesale a gorgeous range of bed linen, home textiles, sheepskins and furniture throughout Australasia for the discerning customer, through a unique and stunning brand.

SH+O: Where do you find inspiration?

BIANCA LORENNE: Inspiration comes from many places and at any moment when something sparks an idea! We travel overseas alot and are inspired by traditional hand crafted textile techniques reproduced for today's homes. Other inspiration comes from magazines, fashion, gardens and art.
SH+O: What was your biggest challenge when starting your business and how did you overcome it?

BIANCA LORENNE: Having never been in this industry and feeling somewhat naïve the biggest challenge was starting a brand from scratch and launching it to prospective stockists and customers. It took time for customers to trust and believe in the product and brand and we worked hard on personally visiting stockists and following through with high standards of quality control and customer service.

SH+O: What was your best business moment?

BIANCA LORENNE: I can't say there has been one best business moment, but many that have contributed to the success of the business. One major highlight in our earlier days, be it small now, was persevering for two years showing our collections to a particular potential stockist without getting an order. And then after five visits getting a large order and then helping and growing that business to become one of our most loyal and largest stockists. I remember walking out of that store at 10.30 that morning thinking that all the perserverance, be it very nerve racking at the time paid off. My motto now is "Never never never give up" and we often tell ourselves this.

SH+O: Where do you see the future of retail heading?

BIANCA LORENNE: That's a very interesting question especially during these changing times. Although the presence of online retailing is growing and has its place, I still wholeheartedly believe there will always be a place for boutique shops that the customer loves to visit. We support our stockists and exclusivity that our brand deserves and appreciate all that these stores do to keep this retail experience alive.