SH+O: Where do you find inspiration?
Violet: My designs are inspired by equestrian leather, polo designs and anything high-end leather. I love the way leather feels and it can look really smart. Our leather products are made in Pakistan. I wanted high end, so we didn’t have returns and faulty stock.
SH+O: What was your biggest challenge when starting your business and how did you overcome it?
Violet: I’ve had to learn to work on the business, not “in” the business. I’m lucky because this is a key to success for many business owners. I rely on mum to do the groundwork for my ideas and we meet every day to manage to direction of the business and discuss what happening.
SH+O: What was your best business moment?
Violet: Other than being part of Source Home + Object, the best thing about running Georgie Paws is that I get an insight into what business is like while I am still at school, giving me a bit more of an idea what happens inside a business environment. My friends also think I am pretty cool as well for starting up a business. The biggest challenge is finding reliable suppliers that can pass our high level quality control. It is also a big challenge to run the business and do all my school commitments.
SH+O: Where do you see the future of retail heading?
Violet: I know everyone says online shopping is the future, but, even though I am only 14 years old, and everything I do with school is online, I’d much rather go shopping in a shop – to see all the choices, try things on and see colours as they really should be – colours and textures are important to me. I like to chat with the store owner or sales assistant to ask their thoughts and share their experiences with products.
Our website is more like an advertisement and reference to build the brand. I rely on the retailers to build the relationship with the customers as nothing can replace that.
Read more about Violet and Georgie Paws here.