SH+O: What is the quick pitch that defines your business?
AUDREY LOVES RUBY: Audrey Loves Ruby is a contemporary jewellery collection, designed and handmade in New Zealand.
SH+O: Where do you find inspiration?
AUDREY LOVES RUBY: Some of my pieces are from nature, others are from patterns or geometry. I am at my happiest when working on new ideas, I often head straight to the studio first thing in the morning when a new idea is forming in my mind, and stay there for hours...
SH+O: What was your biggest challenge when starting your business and how did you overcome it?
AUDREY LOVES RUBY: Time. When I first trained with my tutor I was running a successful beauty therapy business and had a busy family life. To start my jewellery business I had to learn to focus on what I loved and either delegate or let other aspects of my life go.
SH+O: What was your best business moment?
AUDREY LOVES RUBY: The week I launched my business was pretty awesome, I had a private launch party that went really well and that first week I got my first two retail stockists. I was in my studio every day for weeks after that. I get huge satisfaction when people love my pieces.
SH+O: Where do you see the future of retail heading?
AUDREY LOVES RUBY: I see online shops having a presence for basic items, however as far as design products are concerned I feel that nothing beats the experience of being in a beautifully curated space.
Read more about Audrey Loves Ruby here.