SH+O:  What is the quick pitch that defines your business?

AUDREY LOVES RUBY:  Audrey Loves Ruby is a contemporary jewellery collection, designed and handmade in New Zealand.

SH+O:  Where do you find inspiration?

AUDREY LOVES RUBY:  Some of my pieces are from nature, others are from patterns or geometry.  I am at my happiest when working on new ideas, I often head straight to the studio first thing in the morning when a new idea is forming in my mind, and stay there for hours...

SH+O:  What was your biggest challenge when starting your business and how did you overcome it?

AUDREY LOVES RUBY:  Time.  When I first trained with my tutor I was running a successful beauty therapy business and had a busy family life.  To start my jewellery business I had to learn to focus on what I loved and either delegate or let other aspects of my life go.

SH+O:  What was your best business moment?

AUDREY LOVES RUBY:  The week I launched my business was pretty awesome, I had a private launch party that went really well and that first week I got my first two retail stockists.  I was in my studio every day for weeks after that.  I get huge satisfaction when people love my pieces.

SH+O:  Where do you see the future of retail heading?

AUDREY LOVES RUBY:  I see online shops having a presence for basic items, however as far as design products are concerned I feel that nothing beats the experience of being in a beautifully curated space.

Read more about Audrey Loves Ruby here.