SH+O: What is the quick pitch that defines your business? 

JO: We believe in providing retailers with quality, stylish homewares that excite people and have a story about the design and production. We love the Madam Stoltz and Hubsch Danish Interior designs that reflect what we value and are proud to represent. As a business, we love the relationships we create with our customers and are delighted to share product inspiration.

SH+O: Where do you find inspiration?

JO: In nature, especially a quiet beach for creativity and focus. And in appreciating diversity of people for relationship building and feeling inspired by people's personal stories.

SH+O: What was your biggest challenge when starting your business and how did you overcome it?

JO: Manging my time and balancing it with family. I have learnt to make use of a daily chart with priorities and include 'me-time' activities. I am trying to out-source more admin jobs so I can focus on the fun things.

SH+O: What was your best business moment?

JO: Realising that my business was reaching my aspired goals and I was loving what I do!

SH+O: Where do you see the future of retail heading?

JO: I have been picking up on a very positive vibe from retailers with growth and expansion. Many retail stores are gearing up for change to diversify how they sell, especially with technology and creating a seamless shopping experience both online and in store. The use of tablets in stores, more personalised rewards and using social media for selling is the way forward.

Visit the Wooden Horse Homewares website here.