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EXHIBITOR PROFILE | WOODWOLK

SH+O: What is the quick pitch that defines your business?

Established in 2013, Woodfolk is a jewellery and homewares brand that believes in honesty, compassion and being kind to our environment. We work in harmony with both natural materials and communities in need to create beautiful pieces for everyday wear, and that bring warmth and creativity into our homes.

SH+O:  Where do you find inspiration?

Woodfolk has given me the opportunity to express my creativity and apply my trade in an authentic way, with inspiration coming from nature, my travels in third world countries and collaborations with the artisans I work with and their cultures.

Julia Denes, WOODFOLK

Julia Denes, WOODFOLK

SH+O:  What was your biggest challenge when starting your business and how did you overcome it?

Initially before launch, I found it a challenge to find the right people to handmake my Wood components and pieces overseas. I could have easily gone somewhere like China, India or Bali to work with a factory, not even needing any face to face contact, however that defeated the purpose of my business. I wanted to make it more personal and was looking to work with a family or an organisation that I respected. I chose Nepal because it felt like a good fit and I had always wanted to travel there. After doing months of research on materials available and skills of the local people, I booked a month-long trip there to give myself plenty of time.

The wonderful thing about Nepalese people is how open they are to helping you. From when I arrived, I found that they always made time to meet me, would always take my request seriously and if they couldn’t help, would provide details of someone that might be able to. I followed my instinct which eventually led me to most lovely, talented Nepalese family who handmake my wood pieces. I have been working with them for over 5 years now.

SH+O:  What was your best business moment?

For me its been lots of smaller moments. From being published in Real Living, House and Garden, Peppermint Magazine to name a few, to finding some amazing stockists that I’ve built wonderful long-term relationships with, to having customers tell me how much they love my pieces and wear them every day. Its those daily, weekly, monthly moments that fuel me to keep going and know that I’m creating something unique and special.

SH+O:  Where do you see the future of retail heading?

As much as online retail is a growing industry and has its new-found place in our lives, I still feel strongly that there’ll always be a need for bricks and mortar stores. Bricks and mortar stores are an experience, touching and feeling, connecting and feeling creative. Going on a holiday and finding a beautiful shop to buy something special. I think a balance between online and bricks and mortar stores is the sweet