SH+O: What is the quick pitch that defines your business?

Trying to be Kim Kardashian of Huntly

SH+O:  Where do you find inspiration?

Quintessential Kiwi girl, originally hailing from the Mighty Waikato. 

My love for creating and design comes from my vast experience as a television personality and my extensive travels around my beautiful home country, New Zealand. 

I discovered a love for drawing when I was very young, and art was a top subject throughout my school years. Today, drawing is what I do to calm my overactive mind and channel my thoughts into a creative outlet. 

Having grown up in the Waikato, many of the Maori motif designs you see throughout my collections, were inspired by the region and its rich history in Maori culture. A great deal of work goes into perfecting those designs in particular, as this heritage is something very close to my heart. 

I’m constantly inspired. I believe that if you’re always looking, ideas and inspiration will pop up and you have to put them to use! 

Erin Simpson

Erin Simpson

SH+O:  What was your biggest challenge when starting your business and how did you overcome it?

I am my brand, my name, my personality, it's all steams on me and if people like me.  Tall poopy syndrom is a key factor in people deciding if they want my products or not, sometimes it has nothing to do with the quality and beautiful objects that are on offer.